Alfred P Sloan, President of General Motors, introduced the idea of annual model changes in order to promote consumption. This leads to the stylistic elaboration of the motor car and the supplementation of valid technological innovation with purely cosmetic innovation.
We have have no profile for this entry. If you are a qualified scholar and you wish to write for The Literary Encyclopedia, please click here to contact us.
Editors. "General Motors introduces the annual model change". The Literary Encyclopedia. First published 01 February 2010
[http://www.litencyc.com/php/stopics.php?rec=true&UID=1300, accessed 27 May 2017.]