Also called “initial rhyme”, alliteration is a rhyme-pattern produced inside the poetic line by repeating sounds at the beginning of words. For example, “With old woes new wail my dear time's waste” Shakespeare, Sonnet 30.
Editors. "Alliteration". The Literary Encyclopedia. First published 01 November 2001
[http://www.litencyc.com/php/stopics.php?rec=true&UID=25, accessed 27 February 2015.]