First automobile advertisement appears in the Saturday Evening Post

(34 words)

Historical Context Note

The Saturday Evening Post carried the first automobile advert in a national magazine on the 31st of March 1900, in which the W.E. Roach Company of Philadelphia proclaimed they sold "Automobiles That Give Satisfaction".

Please log in to consult the article in its entirety. If you are a member (student of staff) of a subscribing institution (see List), you should be able to access the LE on campus directly (without the need to log in), and off-campus either via the institutional log in we offer, or via your institution's remote access facilities, or by creating a personal user account with your institutional email address. If you are not a member of a subscribing institution, you will need to purchase a personal subscription. For more information on how to subscribe as an individual user, please see under Individual Subcriptions.