The World, which appeared weekly for four years, from 4 January 1753 to 30 December 1756, was the entrepreneurial, bookseller Robert Dodsley’s (1703-64) third venture into the potentially lucrative world of periodical publication, following on from The Publick Register, 1741, and The Museum, 1746-7 (see separate entries for both). The World was less ambitious in format than the two earlier publications, describing itself as a ‘paper’ rather than a ‘magazine’. Each week’s edition comprised a single essay of about 1500 words, rather than containing the range of different sections found in The Publick Register and The Museum. It was attractively set out …
Gordon, Ian. "The World". The Literary Encyclopedia. First published 23 April 2008; last revised 30 November -1.
[http://www.litencyc.com/php/sworks.php?rec=true&UID=23557, accessed 21 April 2015.]