From 1729 to 1749 Franklin became the sole proprietor of The Pennsylvania Gazette. This newspaper had been launched by Samuel Keimer and it achieved moderate success until it was taken over by Franklin who made of Gazette one of the top newspapers of the colonies in the following decades.
Franklin devoted to the newspaper all the skills he had learned in Boston and London, plus what he had assimilated from his readings of Swift, Cotton Mather, Addison, Defoe, Trenchard, Shaftesbury and Bunyan, among others. In spite of these literary influences, Franklin developed a personal style characterised by vitriolic humour, a sense of the right phrase and boundless imagination. This was very much displayed in pieces such a…
Lena, Alberto. "The Pennyslvania Gazette". The Literary Encyclopedia. First published 30 January 2003
[http://www.litencyc.com/php/sworks.php?rec=true&UID=7362, accessed 24 June 2017.]