Stan Lee has been the most visible advocate of the comic book for over forty years. He is the avuncular, media-savvy face of the industry’s most successful brand name, Marvel Comics, and the creator of many of the forms most popular and (enduring) characters. Lee’s reign as “The Comic Book King” has corresponded with the development and maturation of the art form itself: whereas comic books, or “funnies” as they were once known were considered an interest suitable only for children and those with irredeemably juvenile interests, the comic book has become a respected, lucrative and at times remarkably innovative form of expression – a process of maturation in which Lee has played a major part, as both …
Murphy, Bernice. "Stan Lee". The Literary Encyclopedia. First published 25 February 2005; last revised 30 November -1.
[http://www.litencyc.com/php/speople.php?rec=true&UID=5828, accessed 26 April 2015.]