Tax was reduced from 119% to 12.5% in an attempt to wipe out the lucrative smuggling trade and increase the revenues of the East India Company through legitimate sales. William PittÆs government heeded the advice of Richard Twining, of the famous tea company, Twinings.
Editors. "Tea and spirits duties reduced with the Commutation Act". The Literary Encyclopedia. First published 12 December 2007
[http://www.litencyc.com/php/stopics.php?rec=true&UID=4209, accessed 07 July 2015.]