Why has the work of Slavoj Žižek become so popular (and so controversial) in the two decades since his first publication in English, The Sublime Object of Ideology? Perhaps the primary reason is that his work has revived and virtually reinvented the theoretical orientations of an astonishing variety of disciplines and discourses, including philosophy, psychology, sociology, cultural studies, political science, aesthetics, literary theory, and even theology. In fact, Slavoj Žižek is generally recognized to be one of the most important thinkers in the world today, and his work is currently changing the very coordinates of intellectual life under late capitalism. But what is so bewitching and fascinating about Žižek's fusion …

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Wood, Kelsey. "The Sublime Object of Ideology". The Literary Encyclopedia. First published 11 April 2007
[http://www.litencyc.com/php/sworks.php?rec=true&UID=21632, accessed 05 July 2015.]